‘Be Stupid’ Cafe

28 Nov


During the summers, I had been to one of these career fairs (Futurising) at Liverpool Street, London. Amidst the chaos of getting part-time jobs and placements, Diesel, one of the sponsors, had set up this amazing ‘BE STUPID CAFE’. Set up in the centre of all those old factory buildings and warehouses, the place which factory workers used as car park was turned into a pop-up shop set up in 70’s theme with fake green lawn,  caravan selling pastries, croissants, cold coffees – foldable chairs with big umbrellas where people can relax and read magazines. This was an amazing way to utilise space giving new look to an old setting – kind of takes the whole place back to the bright and pop-coloured 70’s. The colourful and vibrant Diesel Cafe sought the attention of the youngsters prowling the vicinity.

I love the big fringed umbrella, the colourful paper strings attached on the bus and the colourful flower pot as well. Notice the girl relaxing on the foldable chair – long tunic, leggings, curly hair, shades on the eyes and gold-chained bag with gladiator slippers. Like I said, I am being drifted back to the 70’s glam!!!

The colourful indoors of the ‘BE STUPID CAFE’ had beautifully brocaded armchairs where one can have a sip of coffee, read their book or magazine, listen to the amazing music being played and enjoy the Summer!!! To promote Diesel’s latest campaign ‘Be Stupid’, they were giving out freebies – Diesel catalogues, ‘Dazed & Confused’ magazine, ‘Diesel’ cotton bags to brochures!!!

But nevertheless, it was just an absolutely amazing place to spend a relaxed afternoon!!!! (Yawn).. I miss the summers now!!

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One Response to “‘Be Stupid’ Cafe”

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