Broc, located in the district of Gruyère in the canton of Fribourg, Switzerland is just an hour away from the cheese factory in Gruyère. The slow train ride takes one along the beautiful countryside with much awaited anticipation to see the one and only place, Maison Cailler Chocolate Factory. Oh!! I just crept into my fantasy world the moment I saw the chocolate factory; having imagined myself to be that innocent child who just won the ‘gold coupon’ to enter Willy Wonker’s Chocolate Factory. The thought of entering that dream destination and feasting on unlimited chocolates was mesmerising, indeed.
The Maison Cailler had an interactive tour guide, one that starts with a gallery showcasing Cailler’s famous packaging graphics from 1898 till present day. This was proceeded by a Willy Wonker style 4-D presentation ending on a very delicious note – a feast on the freshly baked Cailler chocolates. Yummmmm!!!
In 2006, Cailler approached Roman Klis Design, a branding agency to redesign its packaging graphics with a focus on brand’s rich history and traditional values; thus relaunching itself as a premium chocolate brand in the market.
Enjoy the Chocolaty experience!!!